Digital Mktg Advisory Senior Analyst - #7489455

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation led company with 733,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

The Content Strategist Sr Analyst is a Senior Strategist and is responsible for creating and presenting compelling marketing strategies that are rooted in data and insights, tie directly into client business objectives and integrate into the brand s broader marketing plans. This may include researching and preparing strategic recommendations and briefings for clients on new technologies, trends and or opportunities for engagement. You will work closely with copywriting, design, project management and analytics teams as well as coordinating and collaborating with other Strategy resources to provide insight, direction and scope to research projects.

Requirements

3 / 5 years of experience in an applicable field preferred B2B content strategy development experience across all content types or creative directorship.

Experience in advertising, brand, or B2B marketing including developing content for the SMB, enterprise, and vertical fields agency experience working with B2B tech clients strongly preferred.

Proven experience with content distribution and amplification, including a deep understanding of email, social, and paid media, with a strong understanding of marketing fundamentals segmentation, positioning, market analysis.

Experience gathering qualitative and quantitative data and applying it to drive effective decision making in the content planning process.

Deeply knowledgeable of service offerings and can have exploratory conversations that center on solutions and not deliverables.

Assists in identifying customer opportunities within current engagements and proactively recommends solutions that fit customer needs.

Creates strategic plans that are not reliant on existing processes, but on industry trends and specific customer scenarios.

Good client facing skills and comfort working with executives and stakeholders.