Marketing - Paid Media Specialist
Emerson
Fecha: hace 13 horas
ciudad: Escazú, San José
Tipo de contrato: Tiempo completo
Job Description
We are expanding our global paid media team to strengthen our ability to connect with customers at scale. We are looking for an enthusiastic Paid Media Specialist to create and manage global digital advertising campaigns that connect with engineers, researchers and scientists. We are expanding our US -based team to include team members in Mexico City to plan, execute and report on global paid media plans. You’ll play a key role in introducing Emerson’s NI brand of products to Test and Measurement engineers as well as be one of the first members of our global marketing function to be based in Mexico City. The paid media plans are the top driver of generating new contacts, elevating brand visibility and helping customers and prospects engage with key content through strategic media planning and performance optimization.
In this Role, Your Responsibilities Will Be:
You will lead a portion of the planning and execution of global paid media campaigns across platforms like Google Ads, LinkedIn, and content syndication. Your work will directly support product launches, distribution of technical content, and overall engagement with our customers that drive brand affinity for our hardware and software. This includes:
A strategic thinker with a passion for data and performance marketing – you ask the right questions to accurately analyze solutions. Comfortable working in a technical B2B environment and communicating with engineers and you acquire data from multiple and diverse sources when solving problems and work to uncover root causes to difficult problems. More than a digital strategist – you are a cultural leader and thrive with the opportunity to influence and build a new function in the local office and you enjoy working across functional global teams and time zones. Curious, analytical, and always looking for ways to improve campaign outcomes and you readily can propose future scenarios. You push yourself and others to achieve results and have a strong track record of exceeding goals successfully.
For This Role, You Will Need:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, vacation and holiday leave.
About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [email protected] .
About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
No calls or agencies please.
We are expanding our global paid media team to strengthen our ability to connect with customers at scale. We are looking for an enthusiastic Paid Media Specialist to create and manage global digital advertising campaigns that connect with engineers, researchers and scientists. We are expanding our US -based team to include team members in Mexico City to plan, execute and report on global paid media plans. You’ll play a key role in introducing Emerson’s NI brand of products to Test and Measurement engineers as well as be one of the first members of our global marketing function to be based in Mexico City. The paid media plans are the top driver of generating new contacts, elevating brand visibility and helping customers and prospects engage with key content through strategic media planning and performance optimization.
In this Role, Your Responsibilities Will Be:
You will lead a portion of the planning and execution of global paid media campaigns across platforms like Google Ads, LinkedIn, and content syndication. Your work will directly support product launches, distribution of technical content, and overall engagement with our customers that drive brand affinity for our hardware and software. This includes:
- Developing and executing paid media strategies tailored to technical audiences that balance global efficiencies and local market nuances.
- Managing campaigns across Google Ads, LinkedIn, content syndication partners, and programmatic/engineering media (global and Americas coverage).
- Optimizing campaigns through A/B testing, bid adjustments, and creative iteration.
- Analyzing campaign performance and delivering actionable insights and reports.
- Staying current on digital advertising trends and platform updates including how media is used in different markets globally.
- Serving as a cultural and strategic leader in our Mexico City office by establishing a local presence for the Test & Measurement business unit and NI-branded products.
- Fostering collaboration with the global marketing team and across Emerson business units to build a strong, connected culture.
A strategic thinker with a passion for data and performance marketing – you ask the right questions to accurately analyze solutions. Comfortable working in a technical B2B environment and communicating with engineers and you acquire data from multiple and diverse sources when solving problems and work to uncover root causes to difficult problems. More than a digital strategist – you are a cultural leader and thrive with the opportunity to influence and build a new function in the local office and you enjoy working across functional global teams and time zones. Curious, analytical, and always looking for ways to improve campaign outcomes and you readily can propose future scenarios. You push yourself and others to achieve results and have a strong track record of exceeding goals successfully.
For This Role, You Will Need:
- 5+ years of experience in paid media or digital advertising, preferably in B2B or technical industries.
- Proficiency in Google Ads, LinkedIn Campaign Manager, and analytics tools (e.g., Adobe Analytics, DV360, Salesforce).
- Strong understanding of the engineering buyer journey and long sales cycles and/or experience with global brands that need to balance reach and impact.
- Bachelor’s degree in Marketing, Engineering, or a related field.
- Business-level proficiency in English (spoken and written).
- Experience marketing to engineers, R&D teams, or technical procurement roles.
- Familiarity with advertising with Engineering platforms (IEEE, EETimes, EDN etc).
- Google Ads and LinkedIn certifications.
- Experience with marketing automation and CRM integration.
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, vacation and holiday leave.
About Us
WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world’s most complex problems — for our customers, our communities, and the planet. You’ll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you’ll see firsthand that our people are at the center of everything we do. So, let’s go. Let’s think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let’s go, together.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: [email protected] .
About Emerson
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you’re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you’ll find your chance to make a difference with Emerson. Join our team – let’s go!
No calls or agencies please.
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